BDSwiss is pleased to announce its latest sponsorship of the prestigious DP World Tour Championship in collaboration with the European Tour. The season-ending golf tournament held annually at the Jumeirah Golf Estates in Dubai is part of the world-renowned Rolex Series event which brings the curtain down on the “Race to Dubai” — a season-long competition to crown the European Tour’s grand winner and world’s number one golf player.
One of the world’s top sporting destinations for golf fans and aficionados, Dubai has been home to the DP World Tour Championship since 2009, and the event has produced some of golf’s most memorable moments through the years. The sponsorship will afford BDSwiss strong brand exposure and excellent business-to-business opportunities through access to the tournament’s Pro-Am competition and suite of hospitality services.
Partnering for the very first time, BDSwiss and European Tour are both committed to technical expertise with a passion for performance. At its highest level, the game of golf also instils in its players the same type of values that BDSwiss seeks to inspire in its traders: dedication, resilience, and commitment to excellence. As part of this sponsorship, BDSwiss will also be launching an exclusive loyalty campaign rewarding its loyal clients and partners as well as top-performing traders with Hospitality tickets, round trip flights and accommodation to Dubai.
Speaking about the new partnership BDSwiss CEO Alexander Oelfke commented: “At BDSwiss, we are immensely proud to collaborate with the European Tour in sponsoring the DP World Tour Championship — a prestigious golf event that supports our global brand image and resonates with our core values of integrity, perseverance, and commitment to world-class performance.”
Daniel Takieddine, BDSwiss Senior Executive Officer MENA added: “We’re delighted to be one of the official sponsors of Golf’s DP World Tour Championship, a globally acknowledged sporting event that will not only support our brand with international exposure but will also bolster our efforts to become a leading multi-asset trading powerhouse in the UAE and across the broader MENA region.”
Max Hamilton, Commercial Director of the European Tour, also commented: “We’re delighted to welcome BDSwiss to our network of partners for the DP World Tour Championship. The tournament is not only an annual milestone in global golf but a highlight of the sporting calendar in the Middle East which will be broadcast to a global audience. We’ll be working closely with BDSwiss to make sure that the partnership will deliver significant brand and business opportunities.”
The DP World Tour Championship marks BDSwiss’s second major sporting event sponsorship for 2021 with the group having already signed a two-year deal as the gold sponsor of the MercedesCup ATP 250 Stuttgart tennis tournament earlier this year. BDSwiss remains committed to partnering with world-class organisations and differentiate by supporting sporting events that are considered to be milestones in the sports arena.
About the European Tour Rolex Series:
The Rolex Series is the premium event category on the European Tour’s International Schedule, comprising four tournaments in 2021, staged in a variety of world-class golfing locations each with a minimum prize fund of US$8 million and 8,000 Race to Dubai points available. The Rolex Series was launched in 2017, coinciding with the 20th anniversary of Rolex’s enduring partnership with the European Tour. Showcasing innovation, enriched media, content and broadcast coverage, and a superior event experience for the world’s top players, the list of champions includes some of golf’s most distinguished names.